Hype notwithstanding, GenAI systems such as ChatGPT, Google Gemini, and Claude hold enormous promise to solve some of the world’s most vexing challenges and should create meaningful opportunity for publishers. To deliver trustworthy outputs, large language models (LLMs) that power GenAI systems must be trained on massive quantities of high-quality materials. This requires significant computing power, high-performing semiconductor chips, but also copyrighted content – all valuable components of the supply chain that must be legally procured and tracked to minimize risk.

What are the implications of the increasingly fertile licensing environment for rightsholders? How does licensing fit into the paradigm of Responsible AI? Why is it imperative to ensure all types of licenses bloom?